THE SWOOSH IS BACK IN BRITISH CLUB RUGBY
Ealing Trailfinders and Trailfinders Women will wear the iconic Nike swoosh from the 2026-27 season, as part of a new multi-year partnership.
One of the world’s most recognisable sports brands, Nike, will mark its return to professional club rugby in the UK through an official partnership with KitKing, with the signature swoosh set to be emblazoned across Ealing Trailfinders club and training wear.
The first Nike-branded kits will be launched in summer 2026, as our Trailfinders teams prepare for another exciting campaign.
Ben Ward, Managing Director of Ealing Trailfinders said:
“Nike is a quality, iconic brand that is synonymous with iconic athletes. There’s a shared feeling of innovation and ambition between ourselves, and a lot of what the swoosh represents we see in ourselves also.
“Our drive to continuously move forward, I feel, is reflected in a partnership like this - one that really elevates us to another level. We’re delighted to be leading the way in club rugby and joining the Nike family.”
Another significant step in the club’s continued growth, the partnership builds on the momentum created by both the men’s and women’s sides this season, with the men hosting a playoff semi-final this Saturday 23 May, whilst the women continue their push to secure a first ever PWR playoff place.
Dips Patel, CEO of KitKing said:
“KitKing is proud to bring the Swoosh back to club rugby in the UK by partnering with Ealing Rugby.
“The Green & White of Ealing Trailfinders has been an indomitable force in recent years and it’s a hugely exciting time to support the next phase of the clubs journey. We are looking forward to supporting Ben, alongside the wider team and athletes in taking the club forward with Nike.
Don’t miss the latest information on the new kit and its upcoming launch, sign up to the Trailfinders mailing list here.
For more information, please email the Ealing Trailfinders PR team on Ealing.Trailfinders@hatch.group.
ABOUT EALING TRAILFINDERS
Ealing Trailfinders are a Champ Rugby club based at Trailfinders Sports Club in West London. Founded in 1871, the club has a rich history and recently became back-to-back champions of the division, cementing their status as one of the leading forces in English rugby.
Ealing Trailfinders Women’s professional side competes in the Premiership Women’s Rugby League with a team full of some of the most exciting talent in the today’s game.
Their associated Amateur organisation is also recognised as one of the UK’s largest rugby memberships with over 4,000 members comprised of a range youth and women’s teams, symbolising their commitment to developing the next generation of players at all levels.
ABOUT KITKING
Founded in 1992, KitKing is one of the UK and Europe’s leading sports teamwear, retail and e-commerce specialists, supporting organisations ranging from schools, colleges and universities, alongside grassroots and community sports clubs, through to elite professional teams and national governing bodies.
Operating across the UK, Ireland and international markets, KitKing delivers end-to-end solutions spanning teamwear, retail management, e-commerce, licensing, merchandise and fulfilment across football, rugby, cricket, hockey, basketball, volleyball and other sports.
Trusted by world governing bodies, national governing bodies, educational institutions, professional clubs and thousands of grassroots sports organisations, KitKing combines more than 30 years of industry expertise with a scalable operational platform designed to drive commercial growth, enhance supporter experiences and support participation at every level of sport.