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Puma - Forever Better Sustainability Strategy

Puma - Forever Better Sustainability Strategy

Sportswear giant Puma has been named the most sustainable fashion brand in the world by the Business of Fashion's Sustainability Index 2022. The index, which ranks the 30 largest fashion companies in the world, assesses brands on their environmental and social impact, as well as their transparency and governance.

Puma scored 49 out of 100 points, beating out Nike, which came in second place with a score of 47. The German company was praised for its ambitious sustainability goals, which include reducing its carbon emissions by 50% by 2030 and using 100% recycled polyester in its products by 2025.

Puma has also been working to improve the working conditions in its supply chain. In 2021, the company signed the Fashion Industry Charter for Climate Action and the Fashion Pact, which commit brands to taking action on climate change and sustainability.

"We are proud to be recognised as the most sustainable fashion brand in the world," said Puma CEO Bjørn Gulden. "This is a testament to the hard work of our team and our commitment to making Puma a more sustainable company."

Puma's sustainability efforts are paying off. In 2021, the company's carbon emissions from both its own operations and its supply chain decreased by 88% and 12%, respectively. Puma also used 99% sustainable cotton in its products.

Puma is not resting on its laurels. The company has set ambitious goals for the future, including:
  • Reducing its carbon emissions by 50% by 2030
  • Using 100% recycled polyester in its products by 2025
  • Using 100% certified and/or recycled paper and cardboard by 2025
  • Using 100% renewable electricity by 202
  • Making sure that all of its products are made with sustainable materials by 2030
Puma's sustainability efforts are an inspiration to other fashion brands. The company is showing that it is possible to be both profitable and sustainable. By continuing to innovate and set ambitious goals, Puma can help to make the fashion industry a more sustainable one.

In addition to the above, here are some other ways that Puma is working to be more sustainable:
  • The company has partnered with the Better Cotton Initiative to improve cotton farming practices.
  • Puma is working to reduce waste in its supply chain.
  • The company is investing in renewable energy projects.
  • Puma is educating its employees and consumers about sustainability.
Puma is committed to making a positive impact on the planet. By taking these steps, the company is helping to create a more sustainable future for the industry. Why not get your new Puma kit today?
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