How KitKing's partnership with Ronseal helped grassroots sport recover post pandemic
Ronseal is a British manufacturer of wood stains, paints and preservatives best known for the tagline "Does exactly what it says on the tin." In June 2021, with the UK just coming out of lockdown, Ronseal launched a national campaign offering 100 clubs within the UK and ROI a chance to win £500 worth of sports kit.
All junior grassroots football, cricket, hockey, and netball clubs in the UK and ROI were eligible to participate in the competition. This gave 100 lucky teams the chance to have personalised team kits from brands such as Nike, Adidas, and Puma. Additionally, they would also have Ronseal as their official sponsor for the season.
As a family-owned business, at KitKing we are proud of our heritage and have always wanted to work with suppliers who share our values. Therefore, the chance to be a part of this campaign to help rebuild grassroots sports was a perfect partnership.
Why KitKing?
Ronseal reached out to partner with KitKing for the competition due to not only our wide portfolio of brands but also because of the portfolio of sports we supply kit for. Speaking about the campaign, and on helping youngsters get back into sport, Ronseal’s European Marketing Director, Jane Ryder said “We’re delighted to be able to support as many of them as possible through our Ronseal Juniors competition. Partnering with KitKing.co.uk we’ll be providing brand new, personalised kits that we hope will boost the confidence of grassroot teams and help them produce some sporting stars of the future!”
At KitKing, although we have a range of different business customers, as well as key accounts, we remain true to our roots, working with schools and grassroot clubs who often struggle to find high quality kits at affordable prices. This is the KitKing mission – giving grassroot clubs access to top quality kits without breaking the bank. This collaboration with Ronseal was a perfect example of what KitKing stands for.
If you would like to read more about how we helped grassroots sport, head to our team hub! Or if you want to kit your team out in personalised kit for low prices, visit our website or call our helpful sales team on 01162627332